Pantone Fashion Color Reports for Fall '08
February 4, 2008
Just in time for NY fashion week, Pantone, the leading color authority, has recently released their Fall 2008 Fashion Color Report. Take into account that the fashion world isn't the only one to follow these trends: they carry over into all design fields, including web design.
The popular blog decor8 explains:
"Pantone scours advertising, magazines, movies, websites, and other facets of pop culture to unearth color cues, even surveys of socio-economic trends, art exhibits, and considering even the state of the global economy. After intense research and analysis, they sell colors to clients a few years in advance and then poll them to discern popular choices so they can then produce color planning guides that influence the multitudes. I walked around for years thinking these trends just happened for no reason at all. But oh no, everything is calculated. That's why it's critical for you to know what the color forecast is for each season because then you can use it as a guide in your design in order to stay current." [http://decor8.blogspot.com/2008/02/pantone-color-forecast-spring-fall-08.html]
From Pantone themselves:
A Season of Change
Best described as a season of change, fall ’08 is defined by rich, elegant hues that offer a vibrant selection. New York's fashion designers emphasize cooler blues, greens and purples in the top five tones used in their collections, followed by variations of warm red, orange and yellow.
"Fall is traditionally a time for subdued, quiet colors, but this season we are seeing a shift toward cool hues with bright, exciting undertones," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "Conventional tones such as warm autumn hues, chocolate browns and steel grays are also among the fall color choices. Blue and purple tones have become staples, as illustrated by Blue Iris, one of the top 10 colors chosen by designers this season, and Pantone’s Color of the Year for 2008."
Learn more at http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20557&ca=4
Poke around their site to learn more about the power of color in design. Try incorporating these seasonal colors into your projects for a fresh look!
